About Me

I’ve spent most of my adult life in hospitality. Not chasing trends. Learning the work.

I grew up in Argentina, watching my dad bartend while doing everything he could to protect me from the long hours and quiet toll the industry can take. When my family moved to the U.S., I found my way into hospitality anyway, first through management, consulting, and liquor inventory, then behind the bar. Over time, I learned both sides of the operation: how drinks are made, and how businesses stay standing.

That foundation shaped how I work today. I care deeply about systems, consistency, and execution, not because they are glamorous, but because they allow creativity to last. Whether it was building inventory P&L reports, retraining teams on pours and volume, or helping owners understand where profit was actually being lost, I learned early that good drinks do not exist in isolation. They live inside structure.

In recent years, that mindset carried me into luxury hospitality. At Stanly Ranch, I worked across events, restaurant, and pool service, eventually stepping into lead bartender responsibilities. I helped develop standardized recipes at scale, managed batching, syrups, infusions, garnishes, and par levels, and supported high-volume service without sacrificing quality. It was demanding, fast, and exacting, and it taught me how to translate creativity into something repeatable, teachable, and reliable.

Somewhere along the way, I picked up a camera.

At first, it was not a career move. It was curiosity. I wanted to document what was happening behind the bar, the energy, the rhythm, the people, the small moments that never make it onto a menu. Over time, filming and editing became another way of thinking through drinks and service. Composition, pacing, light, balance. It all mirrored what I already cared about in cocktails.

That intersection became BarStories.

BarStories is not about personal branding. It is about translation. Turning the invisible parts of hospitality, process, intention, collaboration, into something tangible. Sometimes that takes the form of a cocktail. Sometimes a photo. Sometimes a short film. The goal is always the same: to capture the feeling of a place and the people who give it life.

I work best with teams, brands, and spaces that value substance over flash. Places that care about doing things properly, telling real stories, and building experiences that hold up over time. If that sounds like you, we will probably get along just fine.

View Projects

Contact